Amir Efrati
About
Amir helped launch The Information in 2013. His reporting on Uber’s corporate missteps and on the dangers and limits of self-driving vehicle development at Tesla, Uber, Alphabet’s Waymo, and General Motors’ Cruise won consecutive Best in Business awards from the Society for Advancing Business Editing and Writing (SABEW) in 2017, 2018, 2019 and 2020. His OpenAI coverage was part of a SABEW-winning package in 2023.
Before The Information, he spent the previous nine years at the Wall Street Journal reporting on technology, health, and criminal justice. He was first to report on Bernie Madoff’s arrest and broke major news about the epic fraud. Federal judges have cited his reporting on egregious criminal sentencing. His TV and radio appearances include CNBC, PBS, BBC, Fox, and NPR. He graduated from the University of Iowa, which is his home state. He can be reached at [email protected].
Articles
Topics
Forum Posts
Submit your burning questions about the creator economy!
Posted byKaya Yurieff
The Creator Economy newsletter is gearing up for another Mailbag where we answer reader questions. Please comment below with your questions, or feel free to email me directly at [email protected] if you'd prefer to stay anonymous. I will answer these questions in upcoming newsletters. Look forward to hearing what's on your mind. See past editions here: The Information
Follow-up from the Creator Economy Subscriber Call
Posted byKaya Yurieff
Hi everyone! Thanks so much for joining our subscriber-only call just now focused on the creator economy. We didn't get to all our questions, so would love if you post anything here and i'm happy to answer!The Information
Social Networks Eye Accessibility
Posted byKaya Yurieff
Captions are increasingly common across videos on social media, but platforms like Twitter and Instagram are also adding alternative text, a key feature for blind users who are using heavily-visual apps. I spoke with Lachi, a recording artist and songwriter who is legally blind, who said these platforms actually need to incentivize people to use these tools. One way is by ...The Information
Instagram's Wild Week
Posted byKaya Yurieff
It feels like a turning point moment for Instagram -- does it try to emulate TikTok with more recommendations/video content or stick with what's worked in the past: focusing on friends/accounts people have actively followed. If platforms do go the recommendation route, I am interested in how they will help creators long-term. It's great for emerging creators to hav...The Information
Having 1 million social media followers isn't what it used to be
Posted byKaya Yurieff
More than 39,000 accounts on TikTok now have at least 1 million followers, according to data from social media analytics provider Social Blade. That’s about 6,200 more than on YouTube and nearly 16,000 more than on Instagram. The best option for creators may be to either find narrow niches or create a really strong community around a topic or themselves. Not enough to have ...The Information