Amazon

Amazon is a multinational technology company based in Seattle that focuses on e-commerce, cloud computing, digital streaming and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. Founder Jeff Bezos serves as the company’s executive chair, and Andy Jassy has held the CEO role since 2021.

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A Trainium3 UltraServer at an AWS QA lab in Austin. Photo by Mark Felix / Getty Images.

Amazon’s Nvidia Alternative Starts Winning Over AI Developers

By Catherine Perloff · May 19, 2026 6:00am PDT

Amazon’s yearslong effort to build a serious alternative to Nvidia’s dominant AI chips is starting to gain traction. Anthropic and OpenAI, which have struck multibillion-dollar investment and infrastructure deals with Amazon, have already committed to renting large amounts of current and future Trainium capacity. Now, recent software... Amazon’s yearslong effort to build a serious alternative to Nvidia’s dominant AI chips is...

Amazon HQ in Seattle. Getty Images.

Amazon’s AI Shopping Overhaul

By Martin Peers · May 13, 2026 5:00pm PDT · 1 comment

Remember Bard? It was the original name of Google’s AI chatbot, but the Gemini brand long ago replaced it. Just as you’ve likely forgotten that history, you’re not likely to remember Rufus in 12 months’ time, either. Rufus, the name of Amazon’s AI-powered shopping chatbot, got tossed on Wednesday and replaced with Amazon’s well-established Alexa... Remember Bard? It was the original name of Google’s AI chatbot, but the Gemini brand long ago...

Apple's Tim Cook and John Ternus. Getty Images.

Apple’s CEO Switch; Amazon’s AI Hedge

By Martin Peers · Apr 20, 2026 5:00pm PDT

Happy talk. That’s what you get when CEOs pass the baton, and so it was with Apple’s long-anticipated announcement that Tim Cook would give up the top job, effective in September. “I love Apple with all of my being,” Cook said in the announcement (he’s sticking around as executive chair). “I am filled with optimism about what we can achieve in... Happy talk. That’s what you get when CEOs pass the baton, and so it was with Apple’s...

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Art by Mike Sullivan

Amazon Gives Big Brands More Control Over Product Listings

By Ann Gehan · Jun 18, 2026 8:00am PDT

Amazon’s status as the home of independent merchants is eroding. The e-commerce giant has lately overhauled its shopping site to give big brands more control over how their products are displayed and sold. The company recently told them it would give them priority over independent merchants in deciding how their products are described on its... Amazon’s status as the home of independent merchants is eroding. The e-commerce giant has lately...

Photo via Getty Images; art by Mike Sullivan

Amazon’s Lower Cost AI Chip Offerings Hold Appeal for Businesses

By Catherine Perloff · Jun 17, 2026 7:00am PDT

For companies debating which AI server chips to use in their data centers, Amazon appears to have one advantage over Nvidia: price. The cost of using Amazon’s Inferentia2 and Trainium’s second generation chips to run existing AI models, known as inference, can be 80% lower than Nvidia’s H100 chips, for comparable workloads, according to ... For companies debating which AI server chips to use in their data centers, Amazon appears to have...