Apple

Apple is a multinational technology company headquartered in Cupertino, Calif., and led by CEO Tim Cook. With a market capitalization of over $2 trillion, it is one of the largest companies in the world. Apple’s main competitors in the technology industry include Samsung, Google and Amazon. Apple is a latecomer to the artificial intelligence race, and the company also has ambitions to lead in augmented reality and video production.

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Art: Clark Miller (photo: via YouTube)

How I Learned to Love Mark Rober

By Jessica E. Lessin · Jun 18, 2026 11:50am PDT

One day last fall, my third-grade son came home and proudly announced that he had watched YouTube at school. I was miffed, wondering what the teachers were doing while they plopped the kids in front of a screen. “Don’t worry, Mom,” my son said. “We watched Mark Rober.” I felt a little better. I was familiar with Rober’s highly engaging... One day last fall, my third-grade son came home and proudly announced that he had watched YouTube...

Google CEO Sundar Pichai (left) and Microsoft CEO Satya Nadella (right). Getty Images.

Google and Microsoft Team Up to Beat Back Anthropic and OpenAI

By Amir Efrati, Aaron Holmes and Catherine Perloff · Jun 18, 2026 10:30am PDT

When a group of tech companies announce an agreement to support an AI backend-software protocol, we don’t blame corporate IT executives for not paying attention. It sounds quite boring.But one such announcement on Wednesday from Google, Microsoft, Salesforce, Snowflake, ServiceNow and others is worth paying attention to. It demonstrates one way... When a group of tech companies announce an agreement to support an AI backend-software protocol,...

Art by Mike Sullivan

Amazon Gives Big Brands More Control Over Product Listings

By Ann Gehan · Jun 18, 2026 8:00am PDT

Amazon’s status as the home of independent merchants is eroding. The e-commerce giant has lately overhauled its shopping site to give big brands more control over how their products are displayed and sold. The company recently told them it would give them priority over independent merchants in deciding how their products are described on its... Amazon’s status as the home of independent merchants is eroding. The e-commerce giant has lately...

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Craig Federighi speaks on a screen at WWDC 2026. Photo by Josh Edelson/Getty Images)

Anthropic’s Mythos Is Coming Today; Apple Pursues Modest Goals with Siri Revamp

By Stephanie Palazzolo and Aaron Tilley · Jun 9, 2026 7:06am PDT

Big news: Anthropic has a new version of a Mythos-class model coming later today called Claude Fable, according to a person with knowledge of the release. It’s a neutered version of Mythos with safeguards to protect against its misuse either in cybersecurity hacks or the construction of bioweapons, the person said.For those who have been living... Big news: Anthropic has a new version of a Mythos-class model coming later today called Claude...

Craig Federighi, Apple’s senior vice president of software engineering, at WWDC 2026. Justin Sullivan/Getty Images.

Apple’s Cautious AI Overhaul; OpenAI’s IPO Filing

By Martin Peers · Jun 8, 2026 5:01pm PDT

OpenAI on Monday had good news and bad news for the media corps that avidly follows its every twist and turn. The good news is that it filed confidentially to go public, a week after Anthropic did the same thing. (Yippee!) The bad news: OpenAI said it has “not decided on timing yet” and “it may be a while because there are things we want to do... OpenAI on Monday had good news and bad news for the media corps that avidly follows its every...